Yum Creative
Small Business Web Design And SEO
SERVICES PROVIDED:
Web Design And Development / SEO / Website Speed Optimization
Problem
Yum Creative needed a beautiful and fast website for their food photography and videography agency, a social media presence, and good SEO to rank them high in SERPs.
Photography and videography websites are content-heavy and for that reason, they are also slow. That is not an issue if you have the means to invest heavily in digital infrastructure, but small businesses can't afford high running costs like private servers, expensive CDNs, and a whole team of developers to constantly monitor and optimize their website.
Small businesses need affordable website design and low running costs, and that's exactly what we had to deliver. A top-notch content-heavy website at an affordable rate and low running costs.
Solution
We built a light website with super clean code using WordPress, implemented a CDN to reduce latency, optimized their images, and optimized all texts with specific keywords to rank them better in SERPs.
We created profile pages for them on the most popular social media channels, and one of our best ideas was to also make them a profile on Vimeo. This is not as popular as the other social media channels or its main competitor Youtube, but it is the place for creative video producers, and we believed it was paramount for them to have a presence there.
Impact
Our idea turned out to be a great one because they were spotted on Vimeo by the producers of the US TV show Right This Minute, and their work was featured in it a few times.
Furthermore, in less than 9 months of launching their beautiful fast website, they now rank on Google's first page for both 'food photography agency' and 'food videography' keywords, and this generates a lot of traffic for them.
And best of all, their work continues to be featured occasionally on the Right This Minute Show and other media, and their client base increased by 300%.
